Utilizing Facebook for Business Marketing


Facebook is growing day by day. But still people don’t know how to utilize it correctly instead of just wasting time on it. Here are the few tips I found from one of the Facebook’s Campaign . 

1. Create a Page. 
The very first and must do step. Without a Facebook page you can’t represent your business. Your Page is an extension of your business. It’s an easy way to share updates and more with the people who matter most. It’s ready to help you engage your customers on desktop and on mobile.

2. Build Audience.
It’s not about the number of likes. It’s more important to genuinely connect with the people you engage with on Facebook. If you do, they’ll help tell your story.
To build your audience, encourage your current customers and supporters to like your Page. They’re the people most likely to see your posts in their News Feed. Also explore the options under the Build Audience button:

  • Invite your friends: Let the people in your life know about your Page so they can support you by liking it. This initial audience helps you establish credibility and spread the word right away.
  • Share your Page—and be sure to like it yourself. Be a spokesperson for your business.
  • Invite your businesses contacts: Upload a list to send people an email so they know about your new Page.

3. Keep it active
Experiment with different kinds of posts. Here are the few things that you should keep in mind while adding content to page.

  • Be authentic: Share what you’re genuinely excited about and your customers will be excited too.
  • Be responsive: When people comment on your posts, show that your business is listening and that you care. If you need more time to answer a question, let them know you’re looking into it.
  • Be consistent: The more regularly you post, the more opportunity you have for connecting with people and building trust. Setting a schedule for your posts can also help maximize your team’s time.
  • Do what works: Replicate your success on posts that get more engagement.
  • Make successful posts into successful promotions: When you notice that a post is getting a lot of engagement, promote it to reach even more people. When people like, comment on or share your posts, their friends are also eligible to see those posts in News Feed.
4. Have an eye on the Insights.
You must be knowing how your content is spreading. If something goes viral then keep the same thing is mind while adding the next content. If you are interested to spend money on Facebook then you can engage your page with Adverts which is an effective way of marketing.

Source: Facebook For Business